Terms of Service

Terms and conditions for using Navoo and its embedded AI assistant.

Last updated: 3 February 2025

1. Definitions

  • "Service" means the Navoo AI navigation assistant, including the navooai.com web application and the embed script.
  • "Customer" means the person or entity that registers for an account and uses the Service.
  • "End-user" means a visitor to a website on which the Customer has embedded Navoo.
  • "Embed" means the JavaScript widget that Customer integrates into their website to enable Navoo functionality.
  • "Site" means the website(s) on which Customer deploys the Embed.

2. Description of Service

Navoo is an embedded, context-aware AI assistant that provides navigation guidance and in-page explanations to End-users. The Service analyses the current page content (e.g. headings, links, buttons, form labels) and End-user queries to offer step-by-step guidance. Navoo performs navigation-only actions (e.g. scrolling, directing to pages); it does not submit forms, make purchases, or perform destructive actions.

The Service is provided "as is" and is intended to be assistive only—it does not replace human judgment or verification of critical actions.

3. AI Disclaimer

Navoo uses artificial intelligence (including large language models) to generate responses. AI-generated content may be inaccurate, incomplete, or outdated. Customers and End-users should verify any guidance before taking actions that could affect their accounts, finances, or data. We do not warrant the correctness, completeness, or suitability of AI responses. Use of the Service is at your own risk.

4. Account and Eligibility

To use the Service, you must: (a) be at least 18 years of age or have parental/guardian consent; (b) have the authority to bind the entity you represent, if applicable; (c) provide accurate and complete registration information; and (d) not be prohibited from using the Service under applicable law.

5. Subscription and Billing

Free plan: New accounts receive 7 days of full access. After the trial, certain features may be restricted unless you upgrade.

Pro plan: Paid subscription with recurring billing (monthly or annual). Pricing is displayed at sign-up and on the billing page. Payment is processed by Stripe. By subscribing, you authorise us to charge your payment method on each billing cycle.

Cancellation: You may cancel at any time from the billing dashboard. Cancellation takes effect at the end of the current billing period. No refunds for partial periods.

Refunds: We may offer refunds at our discretion. Generally, no refunds are provided for partial months or after substantial use.

6. Customer Responsibilities

  • Use the Service lawfully and in accordance with these Terms
  • Ensure your use complies with your own privacy policy and terms
  • Obtain any necessary consents from End-users (e.g. under GDPR) before embedding Navoo on your Site
  • Configure the Embed correctly and restrict it to authorised domains
  • Not use the Service for illegal, harmful, or abusive purposes

7. Acceptable Use

You must not:

  • Use the Service for any illegal purpose or in violation of any law
  • Attempt to circumvent usage limits or security measures
  • Reverse engineer, decompile, or disassemble the Service (except as permitted by law)
  • Use the Service to harass, abuse, or harm others
  • Infringe intellectual property or other rights of third parties
  • Transmit malware or interfere with the integrity of the Service

We may suspend or terminate your access if we reasonably believe you have breached these Terms or engaged in unacceptable use.

8. Intellectual Property

We retain all rights in the Service, including the Navoo brand, embed script, and related technology. We grant you a limited, non-exclusive, revocable licence to use the Embed on your Site in accordance with these Terms. You retain all rights in your own content and data. You grant us a limited licence to process your data as necessary to provide the Service.

9. Data Processing

When we process personal data on your behalf (e.g. in relation to End-users of your Site), we act as a Data Processor under the UK GDPR and EU GDPR. We process such data only on your documented instructions and in accordance with our Privacy Policy. Our Privacy Policy is available at navooai.com/privacy.

10. Limitation of Liability

To the fullest extent permitted by law:

  • The Service is provided "as is" and "as available". We disclaim all warranties, express or implied.
  • We are not liable for any indirect, incidental, special, consequential, or punitive damages, or for loss of profits, data, or goodwill.
  • Our total liability for any claim arising from or related to these Terms or the Service shall not exceed the fees you paid to us in the 12 months preceding the claim, or £100, whichever is greater.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded by law.

11. Indemnification

You agree to indemnify, defend, and hold harmless SHIFTBASE LABS LTD and its directors, officers, employees, and agents from and against any claims, damages, losses, and expenses (including reasonable legal fees) arising from: (a) your use of the Service; (b) your breach of these Terms; (c) your violation of any law or third-party rights; or (d) any content or data you provide to the Service.

12. Termination

Either party may terminate for convenience with notice. We may terminate immediately for breach of these Terms or acceptable use. Upon termination, your right to use the Service ceases. We may retain your data for a reasonable period as required by law or for legitimate business purposes. Provisions that by their nature should survive (including limitations of liability, indemnification, and governing law) shall survive termination.

13. General

  • Governing law: These Terms are governed by the laws of England and Wales. Disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
  • Entire agreement: These Terms, together with the Privacy Policy, constitute the entire agreement between you and us regarding the Service.
  • Severability: If any provision is held invalid, the remainder remains in force.
  • No waiver: Our failure to enforce any right does not waive that right.
  • Notices: We may send notices to the email address associated with your account. You may contact us at hi@navooai.com.

Contact

For questions about these Terms, contact:

SHIFTBASE LABS LTD
71-75 Shelton Street
Covent Garden
London, United Kingdom, WC2H 9JQ
Email: hi@navooai.com